May 16th, 2016
Episode 2350 of 3640 episodes
Burt's Bees' first video advertising for its new line of all-natural, moisturizing lipsticks consists of two long form (2 - 3 minute) videos and two :15 teasers. "Burt's Bees"âis barely mentioned, and the product barely seen. The videos are mini-documentaries. Agency: Baldwin& VIEW THE DIFFERENT SPOT VIEW THE DIANDRA SPOT VIEW THE SILENCE SPOT VIEW THE MANDY SPOT
Jessica Helfand and Michael Bierut explore how design works within complex organizations to shape decisions, ideas, products, and more. Guests include clients from many industries and designers in many fields. Recorded at the Yale School of Management.