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Cape Talk Radio: #BreakTheMould

July 22nd, 2016

Episode 2892 of 3905 episodes

Cape Talk, a leading radio talk station in the Western Cape known for starting meaningful debates, wanted to increase their commercial value and enhance their relevance in todayâs ever changing competitive market. So Y&R South Africa started a conversation about gender-specific toys, which established Cape Talk as a forward-thinking radio station while also challenging outdated, narrow-minded gender bias. VIEW THE CONCEPT

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