April 29th, 2015
Episode 182 of 3640 episodes
Carmel is one of the largest and oldest wineries in the country.But the brand had lost some of its luster and needed to connect with a new generation of consumers: foodies. Youngsters who experience food through the lens of a smartphone.But how do you create an entirely new and exciting food experience for foodies who believe they've already seen it all?The BBR Saatchi & Saatchi Tel Aviv's answer: FOODOGRAPHY VIEW OUTDOOR
Jessica Helfand and Michael Bierut explore how design works within complex organizations to shape decisions, ideas, products, and more. Guests include clients from many industries and designers in many fields. Recorded at the Yale School of Management.