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Carmel Wine: Foodography

April 29th, 2015

Episode 182 of 5181 episodes

Carmel is one of the largest and oldest wineries in the country.But the brand had lost some of its luster and needed to connect with a new generation of consumers: foodies. Youngsters who experience food through the lens of a smartphone.But how do you create an entirely new and exciting food experience for foodies who believe they've already seen it all?The BBR Saatchi & Saatchi Tel Aviv's answer: FOODOGRAPHY VIEW OUTDOOR

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