August 28th, 2015
Episode 732 of 4715 episodes
The vietnamese truck driver is a rolling stone. Always on the road, always short on time and attention. So, how do we reach an unstill target audience? More importantly, how do we earn his trust?We created a community for the lonely, always on-the-road trucker. Through the Castrol app, we were able to gather details that helped us take care of both the driver and his truck. This allowed us to build direct relations with him and introduce âempathyâ to a very functional category. Agency: Lowe Vietnam VIEW THE CONCEPT
The Art of Charm Podcast is where self-motivated guys and gals, just like you, come to learn from a diverse mix of experienced mentors, including the world's best professional and academic minds, scientists, relationship experts, entrepreneurs, bestselling authors, and other badasses. This show will make you a better networker, better connector, and -- most important -- a better thinker.