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Cemento: Los Apus

August 19th, 2015

Episode 672 of 5181 episodes

After the results of "The APU Community", a community of really strong and united people, revealing who they really are: supermen who build everything with their own hands and find their own solutions. To emphasize these qualities and show the strength that characterizes the brandâs target, the agency Carne, Lima created a spot based on a symbol that represents all of the above: the strong arm. VIEW THE SPOT

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