August 19th, 2015
Episode 672 of 3640 episodes
After the results of "The APU Community", a community of really strong and united people, revealing who they really are: supermen who build everything with their own hands and find their own solutions. To emphasize these qualities and show the strength that characterizes the brandâs target, the agency Carne, Lima created a spot based on a symbol that represents all of the above: the strong arm. VIEW THE SPOT
Jessica Helfand and Michael Bierut explore how design works within complex organizations to shape decisions, ideas, products, and more. Guests include clients from many industries and designers in many fields. Recorded at the Yale School of Management.