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Channel 4: Britain's Most Diverse Street

August 2nd, 2016

Episode 2955 of 3627 episodes

Shopkeepers and residents from the UK's most ethnically diverse street have taken control of the continuity announcers' mic this week and have been introducing some of Channel 4's biggest shows. The people of Narborough Road in Leicester originate from over 35 different countries, from India and Pakistan to Poland, Cameroon and Zimbabwe. The project embodies Channel 4's promise to reflect and celebrate Britain in all its diversity, and provide a platform for alternative voices, and is one of many such initiatives to launch this year. Agency: 4Creative, UK. VIEW OUTDOOR