May 14th, 2015
Episode 269 of 3640 episodes
Channel 4 has released an elaborate marketing campaign to promote its forthcoming drama series Humans. The campaign includes a 'TV advert' for a 'Synthetic Human'" home help, as well as a shop front on Regent Street, an eBay auction and dedicated Twitter and Facebook pages. The TV ad, created by 4Creative, centres on Sally Synth, a highly developed robotic servant who is billed as 'a teacher, a helper, a friend' for the home. VIEW THE SPOT
Jessica Helfand and Michael Bierut explore how design works within complex organizations to shape decisions, ideas, products, and more. Guests include clients from many industries and designers in many fields. Recorded at the Yale School of Management.