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Channel 4: We're The Superhumans

July 15th, 2016

Episode 2836 of 3639 episodes

Channel 4 in the UK has just launched a major new advertising campaign ahead of the Rio 2016 Paralympic Games: We're The Superhumans. The new spot launches as part of Channel 4's 2016 Year of Disability and is the follow up to the multi-award-winning Meet the Superhumans campaign of London 2012, which helped shift perceptions of disability within the UK. The centrepiece of the campaign is a three-minute spot, We're the Superhumans, created by Channel 4's in-house 4creative team and directed by Blink Productions' Dougal Wilson. The film features a cast of more than 140 disabled people - including Paralympic athletes, musicians and members of the public from all walks of life - and celebrates the abilities of people with a range of impairments. VIEW THE SPOT