October 26th, 2015
Episode 1109 of 5181 episodes
We wanted to connect Cheetos products with the cinemas. We wanted to bring the world famous Chester mascot to life. And we achieved it, by bringing him to the movies! Socialab, in collaboration with Cheetos and ODEON Cinemas, created a different guerilla advertising activation. For a selected time period, a special Chester's Best Friend Seat was reserved in the ODEON Cinemas, during films that are mainly targeted to the younger audience and the children. A lucky child got to sit on this seat, randomly, based on its tickets number. VIEW OUTDOOR
Welcome to the Brain Training Podcast, the daily audio workout for your head. In this podcast we have two games for you, each with three rounds which get progressively harder. To enjoy the full experience, relax, and avoid distractions whilst you listen.