May 5th, 2015
Episode 209 of 3640 episodes
Choice Hotels International, Inc. (NYSE: CHH), one of the world's leading hotel companies, today through McCann New York introduced a company-wide brand relaunch, state of the art website and digital presence along with an integrated marketing campaign that will include a new identity and advertising campaign that spans TV, radio, digital, and mobile. VIEW THE SPOT
Jessica Helfand and Michael Bierut explore how design works within complex organizations to shape decisions, ideas, products, and more. Guests include clients from many industries and designers in many fields. Recorded at the Yale School of Management.