January 15th, 2016
Episode 1481 of 3645 episodes
Clipper Teas, the Fairtrade tea brand owned by Wessanen UK have launched a campaign for their green tea range, to encourage consumers to 'turn over a new leaf' in 2016. Green Tea is all the same right? Wrong. We live in a world where most shops love to tell you the back story of their products, however its expected that these stories will always be good. VIEW THE CONCEPT
Jessica Helfand and Michael Bierut explore how design works within complex organizations to shape decisions, ideas, products, and more. Guests include clients from many industries and designers in many fields. Recorded at the Yale School of Management.