June 14th, 2016
Episode 2616 of 3684 episodes
How much time do we have left to spend with our parents? For Chinese workers returning home just once a year for Chinese New Year, it wasn't a burning question. As an icon of Chinese New Year family gatherings, Coca Cola needed to refresh the younger generatio'âs passion to spend time with parents. So we reminded them how scarce our time together is by creating the 45 Days campaign. A series of viral videos featuring real families from all walks of life confronted with this surprising statistic, and then reunited with family, struck a cord with Chinese families. Agency: McCann Shanghai. VIEW THE SPOT
From finding awe in Hubble images to visiting the doctor, science is everywhere in our lives. Whether we wear a white lab coat or haven't seen a test tube since eighth grade, science affects and changes us. We all have a story about science, and at The Story Collider, we want to hear those stories.