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Colgate / Marriott: The Water Savers

April 27th, 2016

Episode 2138 of 5181 episodes

Brazil is facing the worst drought in the last 80 years. So Colgate partnered with Marriott hotels in cities like Sao Paulo and Recife to encourage hotel guests to rethink their water consumption habits. The program generated incredible media buzz on World Water Day, resulting in 4.8 million impressions in a 24 hour period.Agency:Red Fuse/ Y&R New York VIEW OUTDOOR

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