January 11th, 2016
Episode 1421 of 4715 episodes
How does one of Australia's most loved beer brands say Happy New Year to its drinkers? By giving them the chance to say cheers to their family and friends on a digital billboard. Coopers Shout Out let Australians book the exact location and time their personalised messages would appear on a choice of 52 outdoor sites in major cities across the country. Thousands of free, user generated Shout Outs were booked by Coopers fans, adding much cheer to New Year celebrations. VIEW THE CASE STUDY
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