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Coopers Dark Ale: An extra hour of dark

September 25th, 2015

Episode 934 of 3626 episodes

Coopers Dark Ale is a beer that is usually consumed when the days start to get darker and colder. So kwp! Advertising used a timely Daylight Savings reminder to get consumers thinking about drinking Dark Ale again; building Dark Ale's association with 'the dark' and helping to establish Dark Ale as the seasons ale of choice. VIEW THE SPOT VIEW THE AD