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Corinthians: 30 Million Sponsors

May 8th, 2016

Episode 2255 of 5181 episodes

Corinthians is one of the biggest clubs in the world, two-time world champion and current Brazilian champion.Despite having a winning team, Corinthians do not have the same money as the richest teams in the world. But it has something much more valuable: 30 million fanatical fans.In a year of crisis, the Corinthians called their fans to participate to an unprecedented activation during the games, titled "30 Million Sponsors".Corinthians invited their fans to sing jingles to help the club. The stronger the noise, the more money the club earns. Agency: DM9DDB, Sao Paulo VIEW THE SPOT

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