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Cotton: CoolerInCotton

July 8th, 2016

Episode 2788 of 5181 episodes

To help you beat the heat, DDB New York is launching a new national campaign for longtime client Cotton Incorporated. "#CoolerInCotton" is a fully integrated social and digital platform designed to remind consumers of cotton's warm weather benefits in the age of synthetic fibers. While other less functional fabrics may seem like cotton, it's important to check the label prior to purchase to reap the benefits of cotton - the most breathable, scent repellent, durable, wash and go fabric there is. VIEW THE SPOT

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