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CoverGirl: Let Girls Be Girls

June 9th, 2016

Episode 2578 of 5181 episodes

Surrounded by raunchy film-clips, narcissistic selfies and covergirls photoshopped beyond belief, little girls are growing up too. #letgirlsbegirls is about slowing things down, about ensuring makeup is fun, not a fix for flaws or a way to make improvements. It's about girls embracing who they are - little girls. Launched on Studio 10 with the panelists having there makeup done by 5 year old girls along with Miss Universe Australia winner, Tegan Martin posing for the cover of a national magazine to promote the message. This campaign is a collaboration between Grey, Melbourne and Grey, Argentina. All images and information about the initiative at letgirlsbegirls.com.au. VIEW THE CONCEPT

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