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Dairygold: #MakeaMinute

July 19th, 2016

Episode 2870 of 5181 episodes

Dairygold, the market leader in the Irish spreads category, has embarked on a new campaign for the brand this summer with its new agency, ROTHCO. Spreading straight from the fridge for over 30 years, Dairygold has a heritage of giving people time back. Now the brand is urging people to use that time to do something that matters to them - to #MakeaMinute for the 'good stuff'. The new campaign launched with unbranded ambient street art in sites around Dublin, starting a social conversation on Twitter and Instagram with #MakeaMinute. VIEW THE SPOT

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