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Daman: The Vitamin D Project

September 19th, 2016

Episode 3355 of 5181 episodes

We all need Vitamin D to keep our bones and muscles healthy. Trouble is we don't get enough Vitamin D from the foods we eat.But, thankfully there's a natural supplement: The sun.So why is it that in the UAE the 6th sunniest country on earth (somewhere that gets an average of 9.9 hours of bright sunshine a day, an estimated 80% of the population is Vitamin D deficient? And hence, are undergoing or will undergo the potential threat of suffering from bone and muscle-related health problems caused due to lack of Vitamin D?With Daman (the leading health insurance brand in the UAE), FP7 McCann Dubai needed to educate people about the importance of Vitamin D as well as getting them to step out into the sun, including during the hot summer months. VIEW THE AD

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