August 24th, 2016
Episode 3127 of 3645 episodes
David Lloyd Clubs, one of the UK's leading health, sports and leisure groups, announces the launch of its new campaign 'COME TO LIFE'. The integrated campaign to relaunch the brand, which includes the brand's first ever TV advert, has been created for the health and fitness group by creative agency isobel. In addition to the brandâs first TV ad, isobel has created content that will be distributed across social, interactive VOD and digital ads, VIEW THE SPOT
Jessica Helfand and Michael Bierut explore how design works within complex organizations to shape decisions, ideas, products, and more. Guests include clients from many industries and designers in many fields. Recorded at the Yale School of Management.