December 6th, 2015
Episode 1311 of 3645 episodes
Depaul France and Publicis Conseil both wanted to test out for real their feeling that, when out on the street, we tend to pay more attention to abandoned animals than we do to homeless people. For a whole day, a homeless person and a dog stayed seated in the same street, a few meters apart from each other. A hidden camera counted the number of times passers-by looked at one or the other. At the end of the day, the dog had been looked at 15 times more than the homeless man. Concrete proof which confirms the starting assumption and which underlines the need to change the way we see homeless people. VIEW OUTDOOR
Jessica Helfand and Michael Bierut explore how design works within complex organizations to shape decisions, ideas, products, and more. Guests include clients from many industries and designers in many fields. Recorded at the Yale School of Management.