April 15th, 2015
Episode 58 of 3640 episodes
Brazil is among the countries with the highest number of traffic deaths. Knowing that alcoholic beverages are responsible for more than half of these tragedies, the Traffic Department of Parana has created a different way to impact drivers who insist on drunk driving: beer buckets completely made of parts of vehicles that suffered a total loss and that were used to serve the drink in the more traditional bars of the capital, Curitiba. Agency: OpusMultipla VIEW OUTDOOR
Jessica Helfand and Michael Bierut explore how design works within complex organizations to shape decisions, ideas, products, and more. Guests include clients from many industries and designers in many fields. Recorded at the Yale School of Management.