September 26th, 2016
Episode 3417 of 3645 episodes
Digital Tiger is a popular computer store and wants to draw attention of players to the purchase of computer accessories related to war games. The ads by Artcom make a fusion between the virtual world and the reality, inserting the products used by the players rather than instruments of war, in situations experienced by players. VIEW THE HEADSET AD VIEW THE MOUSE AD VIEW THE KEYBOARD AD
Jessica Helfand and Michael Bierut explore how design works within complex organizations to shape decisions, ideas, products, and more. Guests include clients from many industries and designers in many fields. Recorded at the Yale School of Management.