April 27th, 2016
Episode 2134 of 4715 episodes
Braille Bricks Project The idea was conceived from an insight upon first observing the braille alphabet, which is similar to plastic building bricks that follow the 3x2 post pattern. From this reference, the project's creators, had the challenge of finding original pieces with the brand's classic colors. The entire initiative, from the idea to the manufacture, took approximately a year.With the project completed, Lew Lara TBWA Sao Paulo gave the adapted toy to blind children of ages 7 to 10 years old. VIEW THE CONCEPT
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