July 22nd, 2016
Episode 2901 of 4715 episodes
The aim of the activation is to promote solar energy in Sweden, encouraging more people to make the switch. It is an endorsement campaign with a difference. In The Great LinkedIn Sunfarmer Stunt, all E.ON-employees in Sweden with a LinkedIn-account were encouraged to add a new title, Solfarmare [Sunfarmer]. LinkedIn did the rest. The Swedish management team at E.ON and a large number of co-workers added the new title to their LinkedIn profiles. Tens of thousands of users on LinkedIn were reached with zero media budget. In just a few hours. VIEW THE CONCEPT
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