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E.ON: The Power of Swimming

July 8th, 2016

Episode 2779 of 5181 episodes

Energy company E.ON and the Swedish Swimming Federation have launched a campaign that uses virtual reality to encourage reticent children into the water. One in five Swedish children can't swim, despite the fact that they live in a land of lakes that is surrounded by sea. This campaign introduces a group of children who are afraid of the water -- they say things like, "It doesn't feel very nice," and, "I'm sad when my friends swim but I can't" -- and uses VR exposure therapy to address their fears. VIEW THE SPOT

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