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E Zobel Foundation: ArtLotto

February 12th, 2016

Episode 1616 of 5181 episodes

In 2015, the E. Zobel Foundation focused its efforts on raising consciousness for Filipino art. This is especially difficult because in the Philippines, art is at the farthest end of the spectrum of needs, with over 70% living below the poverty line. How do we get common Filipinos to care about art? By giving them a version of a game they play every day: The Lotto. Introducing #ArtLotto, a lottery where you didnât have to buy a ticket to play. All you needed to do was look for any form of art, take a photo or video, and post it on social media, hashtag ArtLotto. Agency: Publicis JimenezBasic, Makati City. VIEW THE CONCEPT

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