April 13th, 2015
Episode 40 of 4715 episodes
Support for climate change action had fallen in Australia. WWF wanted a new way to rally more Australians behind the issue. So GPY&R Brisbane reframed the message to galvanise support from one of the largest demographics in the country. Beer drinkers. Climate Change means more droughts, impacting beer's main ingredients barley, hops and water. This could mean we'll end up paying more for average tasting beers. To demonstrate this, we brewed a beer from poor quality barley (a really bad tasting beer) called Drought Draught. VIEW THE POUR SPOT VIEW THE CASE STUDY
The Art of Charm Podcast is where self-motivated guys and gals, just like you, come to learn from a diverse mix of experienced mentors, including the world's best professional and academic minds, scientists, relationship experts, entrepreneurs, bestselling authors, and other badasses. This show will make you a better networker, better connector, and -- most important -- a better thinker.