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Earth Hour: Drought Draught

April 13th, 2015

Episode 40 of 3639 episodes

Support for climate change action had fallen in Australia. WWF wanted a new way to rally more Australians behind the issue. So GPY&R Brisbane reframed the message to galvanise support from one of the largest demographics in the country. Beer drinkers. Climate Change means more droughts, impacting beer's main ingredients barley, hops and water. This could mean we'll end up paying more for average tasting beers. To demonstrate this, we brewed a beer from poor quality barley (a really bad tasting beer) called Drought Draught. VIEW THE POUR SPOT VIEW THE CASE STUDY