May 10th, 2016
Episode 2273 of 3640 episodes
EDP, a multinational operating worldwide and leader in the energy sector, asked agency MSTF for a film to celebrate its 40 years in business with its millions of customers: A corporate film that would bring people closer to the brand, creating with them a relationship of greater complicity and, in some way, leaving a message of positive energy for the next 40 years. VIEW THE SPOT
Jessica Helfand and Michael Bierut explore how design works within complex organizations to shape decisions, ideas, products, and more. Guests include clients from many industries and designers in many fields. Recorded at the Yale School of Management.