June 15th, 2015
Episode 384 of 3645 episodes
In South Africa's poorly-lit townships, pedestrians are fequently killed while walking home from bars and taverns, just because they're not seen. So Edward Snell, decided to repurpose the generic medium of a drinks coaster, typically used for advertising its brands, by turning it into a safety reflector that can help patrons walk home safely.Agency: Y&R South Africa VIEW THE CONCEPT
Jessica Helfand and Michael Bierut explore how design works within complex organizations to shape decisions, ideas, products, and more. Guests include clients from many industries and designers in many fields. Recorded at the Yale School of Management.