June 15th, 2015
Episode 384 of 4715 episodes
In South Africa's poorly-lit townships, pedestrians are fequently killed while walking home from bars and taverns, just because they're not seen. So Edward Snell, decided to repurpose the generic medium of a drinks coaster, typically used for advertising its brands, by turning it into a safety reflector that can help patrons walk home safely.Agency: Y&R South Africa VIEW THE CONCEPT
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