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ELA Recycling : When I'm Gone

February 1st, 2016

Episode 1556 of 3638 episodes

ELA recycling corporation in Israel recognized an opportunity to influence young adults to recycle more through their grandparents, who hope to "leave a better world" for their children and grandchildren.Ad agency Yehoshua/TBWA raised to the challenge and launched the first ever campaign "from beyond the grave". VIEW THE SPOT