January 12th, 2016
Episode 1428 of 3684 episodes
Elite Turkish coffee is one of the country's oldest and most loved coffee brands, but with a target audience slowly growing older and youngsters opting for preppy-er beverages (like Espressos, Lattes and tall Americanos) it was imperative the brand start communicating with this audience. So we looked at the younger Elite Turkish Coffee consumers and found a common trait between them: they're the good guys.Agency: BBR Saatchi & Saatchi, Tel Aviv VIEW THE SPOT
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