July 16th, 2016
Episode 2850 of 4715 episodes
Every day, there are many labourers who work across the UAE, even during the summer heat. While working hours are significantly reduced during Ramadan as a mark of respect to them while they fast, the weather conditions around them remain hot and challenging. At Emirates NBD, since we couldnât change the weather conditions around them, we instead empowered them to take those weather conditions on. And introduced "The A/C Vests" an innovative and meaningful idea that keeps the labourers cool using something thatâs easily available across all labour camps and construction sites: Water. Wearing the vests reduces their body temperature by 5 to 7 degrees. Agency: FP7/DXB, Dubai. VIEW THE CONCEPT
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