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Energizer: Bigger, Better, Bunnier

October 13th, 2016

Episode 3555 of 5181 episodes

After 27 years of drumming across the screen, the Energizer Bunny is still going, and now, he's got a whole new look. Camp & King worked with Mill+ and Director Robert Sethi to put a modernized spin on the brand in a series of CG spots for Energizer's latest campaign, allowing the fluffy icon to fully embrace his one of a kind personality with 'Bigger, Better, Bunnier' animation and character design. The concept was to revisit the design of the Energizer Bunny to match the progression of the brand, kicking up the animation while retaining elements of his foundation as an animatronic puppet and, most importantly, bringing more of the character's personality to life than ever before. VIEW THE TAIL SPOTVIEW THE SUIT SPOT

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