May 23rd, 2016
Episode 2424 of 5181 episodes
DDB Colombia has created 'Sun Hats' to help EPM Colombian's largest public service company to introduce its new solar program to communities that live in rural areas that do not have access to electricity. Wearing the accessory protects the Colombians who work under harsh conditions and direct sunlight all day long. Likewise, wearing the hat is part of the locals' identity and lifestyle. VIEW OUTDOOR
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