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EPM: Sun Hats

May 23rd, 2016

Episode 2424 of 3627 episodes

DDB Colombia has created 'Sun Hats' to help EPM Colombian's largest public service company to introduce its new solar program to communities that live in rural areas that do not have access to electricity. Wearing the accessory protects the Colombians who work under harsh conditions and direct sunlight all day long. Likewise, wearing the hat is part of the locals' identity and lifestyle. VIEW OUTDOOR