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Fashion Revolution Day: 2 Euro Tee Shirts

April 28th, 2015

Episode 166 of 3659 episodes

Fashion for a bargain - thatâs what everyone wants. A t-shirt for 2 euros or jeans for less than 10 euros isn't inconceivable nowadays. Unfortunately, people donât often consider who is paying the real price. We placed a bright turquoise vending machine, offering t-shirts for 2 Euros, at Alexanderplatz in Berlin, to test whether people would still buy it when they are confronted with the conditions in which it was produced. April 24th is Fashion Revolution Day. It's held in memory of the 1,129 workers killed in 2013 when the Rana Plaza garment factory in Bangladesh collapsed. Agency: BBDO Berlin. VIEW OUTDOOR

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