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Fifth Third Bank: Howifight

July 29th, 2015

Episode 540 of 5181 episodes

Cancer affects everyone. A new Fifth Third Bank campaign, "#howifight," created by Leo Burnett Chicago, recognizes all the ways, big and small, people fight cancer. You can see the campaign at 53.com/howifight.Whether running a 10K or bringing dinner to a neighbor fighting cancer, Fifth Third wants people to tell how they fight using #howifight. Actor and cancer advocate Patrick Dempsey appears in the campaign on behalf of Stand Up to Cancer. VIEW THE CONCEPT

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