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FirstBank: Share Pants

February 4th, 2016

Episode 1586 of 3627 episodes

There is no call-to-action, and no product mentioned. The branding approach, from TDA, Boulder atypical for FirstBank, aims to bring in new savings accounts from a generation that is famously savings-averse. The key insight, based on services such as Airbnb, Car2Go, was that Millennials do "save"; they share. VIEW THE SPOT