September 30th, 2016
Episode 3467 of 5181 episodes
Immediately after the Referendum vote in the UK, hundreds of xenophobic attacks were witnessed in the street and in social media. Romanians immigrants were an important target of the hate speech promoted by tabloids and populist politicians. Leading Romanian newspaper Gandul decided to fight hostility with empathy and launchedRomaniansAdoptRemainians.eu in 48 hours from the result. Thousands of British citizens applied to be adopted by random Romanian volunteers and generated virtual Romanian IDs which they shared in social media. The campaign forged thousands of new friendships between Romanians and British who have never met before, promoting mutual respect and tolerance.Agency: GMP/Webstyler VIEW THE CONCEPT
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