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Geico: Fast Forward

March 12th, 2016

Episode 1854 of 3849 episodes

Last year, GEICO took on the YouTube skip button with its "Unstoppable" campaign. This year, they had a new pre-roll problem. An online media buy without any skip buttons. So how do you keep people from hating a pre-roll ad theyâre forced to watch to the end? Simple. You fast-forward through it. The Martin Agency created four :15 pre-roll ads that do just that. VIEW THE FORSET SPOTVIEW THE LAKE SPOTVIEW THE GOING UP SPOT

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