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Guest Judge: Brigid Alkema, ECD, Clemenger BBDO, Wellington

June 7th, 2016

Episode 2544 of 3638 episodes

This week's guest judge is Brigid Alkema, executive creative director, Clemenger BBDO, Wellington, New Zealand.A degree in Visual Communication got Brigid's beaten-up sneaker in the door at Clemenger BBDO Wellington in 2000 and she has barely left the building since. She dabbled in Sydney for a few years but ultimately realized her brain works better closer to the South Pole.Despite her easy-going first impression, Brigid has strong beliefs about what creativity should be and has always used them to push the boundaries of behavior changing work. What she started earlier in her career with 'Ghost Chips', her team have continued with 'Blazed', 'Mistakes', 'Tinnyvision' and 'Hello', impacting culture by putting powerful words, images and Lionel Ritchie lyrics in people's mouths. When she can help people make better decisions through empowerment and truth, her beloved end of day beer tastes better.As ECD of her house, she reconfigures the furniture twice weekly and purchases more contemporary art than the 90-square-metre bungalow in the bush has space for. She regards her rugged little sanctuary, home also to her husband and hound, as a critical contrast to her life on the frontlines.