April 26th, 2016
Episode 2123 of 3640 episodes
This week's guest judge is Chris Gotz, chief creative officer, Ogilvy & Mather, South Africa and executive creative director, Ogilvy & Mather, Cape Town.Chris began his career at JWT in Cape Town, before moving on to Hunt Lascaris AMC in Johannesburg. He won his first Loerie Grand Prix for launching YFM, South Africa's first black youth radio station, at the same time upsetting an awful lot of people by sending them a petrol bomb in the mail.In 2000 Chris moved down to Ogilvy & Mather Cape Town, where he has been ever since, working on campaigns for Volkswagen, SAB, Mondelez, Audi and many others. In 2008 Chris was appointed executive creative director of the agency. Under Chris' leadership (but mainly because of a whole bunch of lovely and inspiring people) Ogilvy and Mather Cape Town has been ranked the number 1 creative agency in South Africa for 2012, 2013 and 2014.The agency has set new standards in the industry for digital and integrated work, with the 2012 "Be the Coach" campaign for SAB being the most awarded work of 2012, winning for both effectiveness and creativity.In 2013 Chris was appointed chief creative officer of the Ogilvy & Mather South Africa group. Ogilvy & Mather South Africa brought home 10 Cannes Lions in 2014, including the Grand Prix for Radio for the Lucozade radio campaign.Chris Gotz is currently South Africa's most admired creative director.
Jessica Helfand and Michael Bierut explore how design works within complex organizations to shape decisions, ideas, products, and more. Guests include clients from many industries and designers in many fields. Recorded at the Yale School of Management.