August 29th, 2016
Episode 3165 of 3640 episodes
This week's guest judge is Chuck McBride, founder and chief creative officer at Cutwater, San Francisco.With partner Christian Hughes, he co-leads the creative and cultural vision of the agency.Chuck founded Cutwater in 2007. Under his leadership, Cutwater developed iconic work for Brawny, Peet's Coffee, Ray-Ban, Jeep, LensCrafters, and BNP Paribas. In 2011, the partners took the agency independent.Prior, Chuck was the creative director of North America at TBWAChiatDay, where, alongside Lee Clow he won Sprint, Mars, Adidas, and Agency of the Year, twice. While running the San Francisco office, it became the most awarded agency in the world. Chuck also worked at Wieden + Kennedy running the Nike account, and at Goodby Silverstein & Partners where he worked on Isuzu and the "Got Milk?" campaign.Chuck has been nominated five times for an Emmy, awarded one. He fared way better at the Cannes International Advertising Festival, D&AD, One Show, Clios, Communication Arts, NY Art Directors Club, Addies, and Effies. Much of his work is on permanent collection at the Museum of Modern Art. Creativity Magazine named Chuck one of the 50 most influential creative people in the industry. Adweek twice named him a creative all-star. He has served on every major award show jury and has spoken at many industry councils on talent, collaboration, strategy, media, and story.
Jessica Helfand and Michael Bierut explore how design works within complex organizations to shape decisions, ideas, products, and more. Guests include clients from many industries and designers in many fields. Recorded at the Yale School of Management.