June 20th, 2016
Episode 2670 of 3640 episodes
This week's guest judge is Genevieve Hoey, creative director, Wieden Kennedy, Amsterdam.Genevieve is a digital maven and a maker and shaper of cultures yet to come. Only kidding. Genevieve works in advertising and loves pretty much every bit of it, except the hyperbole surrounding what we actually do. She's made some good films, wrapped a city in bubble wrap, tossed a man dressed as a steak into a shark tank, crashed a client's product into an Andes mountainside, haunted a hotel, talked her way into a Swedish biathlon, won some nice awards, worked with a stack of brilliant people and had a lot of laughs. Which is what it's really all about. That, and a fine selection of funk classics on high rotation.
Jessica Helfand and Michael Bierut explore how design works within complex organizations to shape decisions, ideas, products, and more. Guests include clients from many industries and designers in many fields. Recorded at the Yale School of Management.