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Guest Judge: Icaro Doria, chief creative officer, DDB New York

September 21st, 2015

Episode 883 of 3674 episodes

BEST TVWhat a great week for film has this one been. From 80's references, to beautiful music, to incredible art direction and incredibly well written copy, I'd say the one that charmed was the world where everyone is what they dreamed to be for Commonwealth Bank. It's very rare to see great ads for banks, specially one that is not talking about lowest rates and mortgage deals. I wanted to be a Jedi and became a copywriter. I wish my bank could make me a Jedi.My second favorite was the London Fashion Week from BBH London. Pretty incredible art direction and writing.BEST PRINTNot as great of a week for print though. The one that caught my attention with a good idea and craft was the "Small Things Can Be Lethal" from Rarol Brazil. Indeed they can. My second place goes for Skank from John St. Toronto. BEST OUTDOOR I'd say it hasn't been a very original week for OOH either. The two that caught my attention were the Lego Music Box and Dressmann. Lego takes the first place as Dressmann is very much inspired by Dove.BEST INTERACTIVEShare The Force, from Deutsch for Target takes the first place. Pretty awesome film for a pretty cool site for a movie that doesn't open soon enough.Skoda connected car is a pretty funny idea and it goes with second place.This week's guest judge is Icaro Doria, chief creative officer at DDB New York, where he is responsible for leading the agency's entire creative department to ensure that DDB New York maintains its pedigree of creative excellence, while inventing new, more nimble ways of working to generate better results for clients. Before DDB, Doria was the Founder and Executive Creative Director of Wieden+Kennedy in Sao Paulo, Brazil. Under Doria's leadership, the office went from a kitchen table to an exciting office of 160 people, winning several local, regional and global accounts, including Coca-Cola's global effort for the FIFA World Cup 2014, Diageo's Smirnoff, TIM Telecom (Brazil's second largest mobile provider), Original Bank (Brazil's largest rural bank), Heineken, Nike, Mondelez, Philips and Coca-Cola's juices portfolio. His career spans three continents, from his native Brazil, to Portugal to the U.S. market, where he spent six years prior to returning to Brazil with Wieden+Kennedy. While in the U.S. he most recently served as Group Creative Director at Goodby, Silverstein & Partners in San Francisco working on the Hewlett Packard and Sprint Telecom accounts. Before that, he was at Y&R New York where he served as Global Creative Director for Dell and Bacardi, as well as Group Creative Director for a range of accounts including Virgin Atlantic, Land Rover, and VH1. When he first came to the U.S., Doria was instrumental in the creative resurgence of Saatchi & Saatchi New York, where his work helped the agency to win "Agency of The Year" at the Cannes Lions Festival of Creativity, the Clio Awards, the Young Guns, London International and The Art Directors Club of NYC. Doria has been acknowledged by and judged every major industry award show, and topped Creativity's awards ranking as the "Most Awarded Copywriter in the World" in 2007.

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