March 7th, 2016
Episode 1813 of 5181 episodes
This week's guest judge is James Mok, regional executive creative director, Asia Pacific, FCB International, based in New Zealand.James is a graphic design dropout who ended up in advertising. Just as well because advertising has been a kind mistress. He's done the rounds having worked at a number of network agencies, indie agencies and as a partner at his own agency. He's been a creative, a planner and creative director. He's judged at Cannes, D&AD, Clio and AWARD, and he's spoken at Spikes Asia. Work highlights: he's changed the way people seek help for depression, helped develop the most loved electronics brand in New Zealand, encouraged people to drink less alcohol (no mean feat in New Zealand), made DIY a cultural movement, and played his part in getting shelter dogs to drive a car.James has been executive creative director at FCB New Zealand since 2005. During this time the agency has won Agency of the Year, Creative Agency of the Year, Most Effective Agency of the Year and Media Agency of the Year awards a total of eight times. Itâ' been a good run. For the last four year James has also been FCB regional ECD for Asia Pacific. Being New Zealand born with Chinese blood, it seems like a perfect fit. James has a simple philosphy - love what you do and don't be a dick.
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