August 1st, 2016
Episode 2942 of 3875 episodes
This week's guest judge is Karen Costello, EVP and executive creative director, Deutsch, Los Angeles.As the 12th employee hired in Deutsch's Los Angeles office, Karen has helped grow the agency from 12 people to 600+, serving as executive creative director for Georgia-Pacific brands Angel Soft and Vanity Fair, Zillow and Target. In fact, she has led creative on Target since Deutsch won the business, making her the creative force behind many of the retailer's most heralded marketing initiatives:- Most recently, Target pulled off the first-ever live music video with Gwen Stefani at the 2016 Grammy's- Target's highly successful Star Wars campaign- The creative for exclusive music partnerships with Justin Timberlake, Taylor Swift, Imagine Dragons and Adele- The innovative Back To College campaignKaren was the creative lead behind Angel Soft's "Happy Father's Day, Mom" video, which sparked national and international conversation in support of single moms, and "Related by Love" a story celebrating step parents, which have generated the most views ever for a Georgia-Pacific brand.She also created the iconic Happy Cow campaign for California Milk and launched brands like Expedia and HTC. Using creativity to effect positive change, Karen launched Deutsch Good, a new arm of the agency aimed at solving community problems both big and small with the power of creativity and volunteerism.