September 27th, 2016
Episode 3425 of 4596 episodes
This week's guest judge is Leo Zhang, executive creative director, BBH China.Leo started his advertising career as a copywriter straight after graduation.Before joining BBH, Leo worked for FCB Shanghai & Leo Burnett Shanghai on multiple accounts like SC Johnson, McDonald's, China Mobile etc.When BBH China started in 2005, Leo was the first creative to join and is paramount to helping build BBH China's creative portfolio since. In his decade at BBH China he has led Johnnie Walker, IKEA, Google, Lifebuoy and Alpenliebe brands which showcase his creativity, strategic thinking and writing prowess.He's taken the responsibility of executive creative director since 2015.One of his most awarded piece of work is Johnnie Walker "Yulu" campaign, which was voted the top campaign for 2011 by Campaign Asia. Not only was that campaign highly awarded, it was also a cultural phenomenon in China as well. The campaign later became a full-length feature film, which was officially selected by 5 international film festivals.His other awards span across local and international shows which include Cannes Lions, One Show, Clio, and D&AD.