May 18th, 2015
Episode 296 of 3640 episodes
This week's guest judge is Olivier Altmann, co-founder, CEO, CCO, ALTMANN+PACREAU, Paris.Passionate about advertising, Olivier began his career in 1987 as a copywriter at Young & Rubicam, then at FCB, Australie and BDDP (now TBWA Paris).In 1998 he co-founded the agency BDDP & Fils (Omnicom Group), which rapidly became the most awarded French agency in 2000, 2001 and 2002 (ranked 6th worldwide in the Gunn Report). He was named CEO in 2003.In 2004, he joined Publicis Conseil, the flagship agency of the first french communication group, as co-CEO & chief creative officer.At the end of 2009, Olivier was appointed worldwide chief creative officer of the Publicis network and made a member of the Worldwide executive committee.Under his leadership, Publicis Worldwide doubled its wins at the Cannes Lions international advertising festival and was ranked the 2nd best network two years in a row (Eurobest 2010 and 2011).2012 sees the Gunn Report rank Publicis Conseil as the #1 advertising agency in France and Olivier the 4th best chief creative officer in the world.In 2014, Olivier joined forces with his longstanding partner Edouard Pacreau to launch a new breed of independent advertising agency, an agency of ideas: ALTMANN+PACREAU.During his career, Olivier served as chairman of the French Art Directors Club (the official association for creatives) and as president of many national and international advertising juries. He is one of the 15 most influential creative leaders, according to the international magazine Shots.But above all, he has had the opportunity to work with many major advertisers and for some of the most iconic brands such as BMW, Coca Cola, Caisse d'Epargne, Ricard, BNP, Bongrain, Seb, Mercedes, Vodafone, Nestle, Michelin, McDonald's, Club Med, La FNAC, Samsung, Wonderbra, Heineken, Orange, PMU, AXA, Intermarche, Renault among many others.
Jessica Helfand and Michael Bierut explore how design works within complex organizations to shape decisions, ideas, products, and more. Guests include clients from many industries and designers in many fields. Recorded at the Yale School of Management.